South Africa has fascinated travellers for centuries. Whether it’s the country’s complex history, its awe-inspiring wildlife and natural beauty, or famous food and wine, this vibrant African nation calls out to curious explorers from across the world.

1. Big Five Safari

Embark from remote yet luxurious lodges hidden deep in the African bush to witness wildlife like nowhere else on earth — lion, cheetah, elephant, rhino, leopard, hyena, and countless bird and buck species. Home to the legendary Kruger National Park (only slightly smaller than Belgium) and hundreds of boutique game reserves, South Africa’s safari experiences set the standard globally.

2. World-class Wine

Nestled amongst mountain ranges and coastlines, South Africa’s extensive wine region boasts some of the finest wines in the world. In towns like Franschhoek and Stellenbosch, wine tasting has become a luxurious pastime, where dozens of world-renowned wineries excite even the most seasoned oenophile. Our favourite? The Beyerskloof Pinotage, an exceptional homegrown varietal.

3. Outdoor Adventure

For those seeking thrills and fun in the sun, look no further. A nation of outdoor adventurers, South Africa offers the discerning explorer dozens of possibilities — the world’s highest bungee jump, surfing and sailing, multi-day hikes up mountains and through vineyards, shark cage diving, a vibrant trail running and mountain biking scene, hot air ballooning, and zip-lining along canyons and forests.

4. Unforgettable Food

Whether slow-cooked over the open fire or hand-crafted in Michelin-level restaurants, South Africa’s diverse cuisine offers the amateur and experienced foodie alike a limitless landscape of flavour. Try our world-famous braai (bbq), a spicy Cape Malay curry, or a farm-to-fork meal at one of the country’s many rural estates. Pair it with a locally-brewed craft beer or cider, and a final sweet treat — the koeksister.

5. Unique Natural Beauty

The third most biodiverse region on the planet, South Africa is a wonder of nature. Ringed by rugged coastlines and pristine beaches, the country’s interior is a mix of lush forests, sprawling deserts, ancient mountain ranges, and rugged African bush. Ascend the distant reaches of Table Mountain, experience the arid majesty of the Karoo, and watch migrating whales off the coast of Hermanus.

6. Art, Culture & History

With 12 official languages and a storied history, South Africa offers a rich bounty of traditions and cultures to explore, while a vibrant local art scene flourishes in galleries across the country. Experience the life of Nelson Mandela first-hand at Robben Island, browse contemporary African art in the towering Zeitz MOCCA, or visit the birthplace of homo sapiens at the Cradle of Humankind.

7. Exceptional Hospitality

Home to iconic hotels, seaside villas, and luxurious safari lodges and country escapes, South African hospitality exists in a class of its own. Arguably the friendliest people you’ll ever meet, South Africa’s guides and hoteliers marry African warmth with European elegance to create an exceptional hospitality experience whether on safari, at the spa, or taking in the views from your hotel terrace.

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Why Visit South Africa